I could be friends with this guy, from his idea for a videogame set in IKEA. (Right, then I'd tell him how as a teenager I attended his "Stop Making Sense" concert.) Set in, not so much based on shopping there. I liked where he was going with the tags, signs leading you around and the whole mystery that must be behind the place. Like who upgraded all those prop computer monitors from CRT's to fake flat panels, and where were they recycled? Maybe it'll suffice just to make it into a FPS map, or for a GTA mission.